Director, Shopper Marketing

Job Location – Culver City, CA

Type – Contract (7 Months)

Pay Rate – $90.00 – $100.00 Per Hour (W2 Only)

As part of the marketing team, this role is responsible for leading the development and execution of insight-driven marketing strategies across key digital retail partners. This role drives strategic planning and oversees the delivery of integrated shopper marketing programs that enhance consumer engagement and generate incremental revenue.

The Director partners cross-functionally with Brand Marketing, Consumer Insights, Media/Digital, Strategic Planning, and Commercial teams to align on go-to-market strategies and ensure best-in-class execution. Additionally, this

position serves as a key liaison to external partners, supporting joint business planning and identifying new opportunities for growth.

Core Responsibilities

1. Customer Program Strategy, Design & Execution – 50%

• Lead the design, development, and execution of best-in-class marketing programs across key digital retailers,
• Develop and implement scalable, insight-driven retail programs that maximize visibility, conversion, and revenue across TVOD platforms
• Own retailer-specific marketing strategies, aligning Sony priorities with partner capabilities, promotional calendars, and national campaign initiatives
• Lead end-to-end program development for new releases, ensuring lifecycle alignment from theatrical window through home entertainment to drive sustained performance
• Partner cross-functionally to translate data and insights into actionable strategies for key accounts, driving revenue growth and category performance through innovative promotional initiatives
• Communicate retail strategy, priorities, and execution plans to internal stakeholders through regular meetings and presentations, ensuring alignment across cross-functional teams

2. Go-To-Market Strategy & Innovation – 20%

• Own and communicate go-to-market strategies for new release titles, ensuring alignment across cross-functional teams and senior leadership
• Lead ideation and development of innovative marketing initiatives for new releases, leveraging platform capabilities, emerging trends, and consumer insights
• Develop executive-facing presentations and materials that clearly articulate strategy, priorities, and expected performance
• Partner with internal teams to ensure cohesive campaign execution across sales, digital, creative, and analytics functions
• Identify and pilot new promotional opportunities, merchandising tactics, and program formats to continuously evolve company’s retail marketing approach
• Drive forward-thinking strategies that enhance the customer experience and differentiate Sony titles in a competitive digital marketplace

3. Cross-Functional Execution & Operations – 15%

• Oversee execution of marketing and merchandising assets across retail partners ensuring quality, consistency, and timeliness
• Provide oversight of artwork development to ensure alignment with platform requirements and campaign objectives
• Partner with internal teams to manage VAM (Value-Added Materials), metadata, film and television bundling, and digital deliverables to support discoverability and on-platform performance

4. Studio & Label Alignment – 15%

• Serve as the primary marketing lead for specialty and partner labels
• Develop tailored marketing approaches that reflect each label’s unique audience, brand positioning, and release strategy

Requirements –

• 8+ years overall customer marketing and/or media experience (specific experience working with transactional entertainment such as EST, iVOD, RVOD, or SVOD is a plus)
• 4+ year working on programs with a digital social component
• Must have digital products background and digital customer experience
• Proven experience in working collaboratively with Sales teams and external customers
• Full lifecycle promotional marketing experience is a plus